Website personalization is not just for online retailers. Mission-driven organizations can also leverage audience segmentation strategies to tailor digital experiences with the goal of increasing engagement with their audiences. During this discussion with the Washington Global Health Alliance, we will share:

• What personalization is and mission-driven/global health organization use cases
• How to better shape the content that your audiences need
• How to personalize experiences for site visitors

After this session, you’ll walk away with an understanding of how website personalization can drive audience engagement and some ways you might be able to get started. Register to receive the zoom link 24 hours prior to the event. We hope you can join us!

Speakers:

Christina Crawley, Managing Director, Marketing, Forum One: Christina brings a truly global understanding to Forum One’s marketing and community-building efforts, providing state-of-the-art content, resources and events that drive inspiration and results for mission-driven organizations. In addition to managing open source solutions for clients around the world, Christina’s background includes ICT in education and collaborative learning. She is a member of the Forbes Communications Council and a regular contributor of marketing thought leadership for Forbes. Christina graduated from the University of Western Ontario with a dual BA in French and English Literature, and an MA of French from the University of Waterloo.

Jenn Johnson, Managing Director, Client Services, Forum One: Jenn leads projects that meets clients’ needs, helping to ensure that both the creative and logistic aspects are in harmony. She earned her bachelor’s degree in Communication Education from Miami University. Jenn brings over 12 years of experience in nonprofits and education, an appetite for emerging web communication tools, and a passion for social justice.